Digital Marketing and E commerce

7 Courses · 159 Lessons
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📖 C1 Foundations of Digital Marketing and E commerce 4 Modules · 20 Lessons
▶ M1 Introduction to Digital Marketing 5
1L1 What is Digital Marketing→ 2L2 What is Ecommerce→ 3L3 Digital Marketing and Ecommerce Together→ 4L4 The Digital Age Evolution→ 5L5 Module 1 Review→
▶ M2 Customer Journey and Funnel 5
1L1 Understanding the Customer Journey→ 2L2 The Marketing Funnel→ 3L3 Touchpoints and Interaction Mapping→ 4L4 Customer Personas and Segmentation→ 5L5 Module 2 Review→
▶ M3 Digital Marketing Channels 5
1L1 Search SEO and SEM→ 2L2 Social Media Marketing→ 3L3 Email Marketing and Content Marketing→ 4L4 Display Video and Emerging Channels→ 5L5 Module 3 Review→
▶ M4 Career in Digital Marketing 5
1L1 Roles in Digital Marketing Teams→ 2L2 Career Paths and Growth→ 3L3 Building Your Personal Brand→ 4L4 Tools and Platforms Overview→ 5L5 Module 4 Review→
📖 C2 Attract and Engage Customers 4 Modules · 20 Lessons
▶ M1 SEO Fundamentals 5
1L1 How Search Engines Work→ 2L2 OnPage SEO→ 3L3 OffPage SEO→ 4L4 Technical SEO→ 5L5 Module 1 Review→
▶ M2 Search Engine Marketing 5
1L1 PPC and Google Ads Introduction→ 2L2 Keyword Research and Bidding→ 3L3 Ad Copy and Landing Pages→ 4L4 Campaign Structure and Management→ 5L5 Module 2 Review→
▶ M3 Content Marketing 5
1L1 Content Strategy Development→ 2L2 Creating Valuable Content→ 3L3 Content Distribution and Promotion→ 4L4 Content Calendars and Workflows→ 5L5 Module 3 Review→
▶ M4 Display Advertising 5
1L1 Display Network Concepts→ 2L2 Banner Ads and Ad Formats→ 3L3 Remarketing and Retargeting→ 4L4 Measuring Display Performance→ 5L5 Module 4 Review→
📖 C3 From Likes to Leads 5 Modules · 24 Lessons
▶ M1 Introduction to Social Media 4
1L1 The Role of Social Media in Digital Marketing→ 2L2 Major Platforms Overview→ 3L3 Setting Social Media Goals→ 4L4 Module 1 Review→
▶ M2 Social Media Strategy 5
1L1 Audience Research and Personas→ 2L2 Content Pillars and Brand Voice→ 3L3 Social Media Calendar→ 4L4 PlatformSpecific Strategies→ 5L5 Module 2 Review→
▶ M3 Content Creation and Publishing 5
1L1 Creating Visual Content→ 2L2 Writing Engaging Captions→ 3L3 Platform Best Practices→ 4L4 UGC and Influencer Collaboration→ 5L5 Module 3 Review→
▶ M4 Social Media Advertising 5
1L1 Paid Social Campaigns Overview→ 2L2 Targeting and Audience Segmentation→ 3L3 Ad Formats and Creative→ 4L4 Budgets Bidding and AB Testing→ 5L5 Module 4 Review→
▶ M5 Social Listening and Community 5
1L1 Social Listening Tools and Techniques→ 2L2 Engaging with Followers→ 3L3 Crisis Management on Social Media→ 4L4 Measuring Engagement and Sentiment→ 5L5 Module 5 Review→
📖 C4 Think Outside the Inbox 5 Modules · 23 Lessons
▶ M1 Introduction to Email Marketing 4
1L1 Why Email Marketing Still Matters→ 2L2 Types of Marketing Emails→ 3L3 Email Marketing Platforms→ 4L4 Module 1 Review→
▶ M2 Building and Managing Email Lists 5
1L1 Optin Strategies and Lead Magnets→ 2L2 List Segmentation and Targeting→ 3L3 Managing Unsubscribes and List Hygiene→ 4L4 Compliance CANSPAM GDPR and More→ 5L5 Module 2 Review→
▶ M3 Creating Email Campaigns 4
1L1 Compelling Subject Lines→ 2L2 Email Copy and Design→ 3L3 CTAs and Personalization→ 4L4 Module 3 Review→
▶ M4 Email Automation 5
1L1 Drip Campaigns and Automated Sequences→ 2L2 Welcome Series and Onboarding Emails→ 3L3 Abandoned Cart and Reengagement Flows→ 4L4 TriggerBased Automation→ 5L5 Module 4 Review→
▶ M5 Measuring Email Performance 5
1L1 Key Email Marketing Metrics→ 2L2 AB Testing Email Campaigns→ 3L3 Reporting and Optimization→ 4L4 Email Marketing ROI→ 5L5 Module 5 Review→
📖 C5 Assess for Success 5 Modules · 25 Lessons
▶ M1 Introduction to Marketing Analytics 5
1L1 Why Marketing Analytics Matters→ 2L2 Data Sources for Marketing Analysis→ 3L3 Setting Up Google Analytics GA4→ 4L4 Analytics Tools Ecosystem→ 5L5 Module 1 Review→
▶ M2 KPIs and Metrics 5
1L1 Defining KPIs vs Metrics→ 2L2 PlatformSpecific Metrics→ 3L3 Attribution Models→ 4L4 Building a Measurement Framework→ 5L5 Module 2 Review→
▶ M3 AB Testing and Experimentation 5
1L1 Designing Experiments→ 2L2 Setting Up AB Tests→ 3L3 Interpreting Results and Statistical Significance→ 4L4 Iterating Based on Test Outcomes→ 5L5 Module 3 Review→
▶ M4 ROI and Budget Optimization 5
1L1 Calculating Marketing ROI and ROAS→ 2L2 Media Mix Modeling→ 3L3 Budget Allocation and Optimization→ 4L4 CPA LTV and Unit Economics→ 5L5 Module 4 Review→
▶ M5 Reporting and Dashboards 5
1L1 Building Marketing Dashboards→ 2L2 Data Storytelling for Marketing Reports→ 3L3 Presenting Performance to Stakeholders→ 4L4 Continuous Optimization Strategies→ 5L5 Module 5 Review→
📖 C6 Make the Sale 5 Modules · 24 Lessons
▶ M1 Introduction to E commerce 4
1L1 Ecommerce Business Models→ 2L2 Ecommerce Platforms Comparison→ 3L3 Planning Your Ecommerce Store→ 4L4 Module 1 Review→
▶ M2 Building the Store 5
1L1 Store Design and Branding→ 2L2 Product Listings→ 3L3 Category and Navigation Structure→ 4L4 Payment Gateways and Checkout→ 5L5 Module 2 Review→
▶ M3 Inventory and Fulfillment 5
1L1 Inventory Management Systems→ 2L2 Shipping and Fulfillment Options→ 3L3 Returns and Refund Policies→ 4L4 Order Tracking and Communication→ 5L5 Module 3 Review→
▶ M4 E commerce Marketing 5
1L1 ProductLevel Advertising→ 2L2 Promotions Discounts and Coupons→ 3L3 Upselling and CrossSelling→ 4L4 Seasonal and Holiday Marketing→ 5L5 Module 4 Review→
▶ M5 Optimization and Analytics 5
1L1 Conversion Rate Optimization CRO→ 2L2 Shopping Cart Abandonment Strategies→ 3L3 Ecommerce Analytics and Reporting→ 4L4 Product Page AB Testing→ 5L5 Module 5 Review→
📖 C7 Satisfaction Guaranteed 5 Modules · 23 Lessons
▶ M1 Customer Loyalty and Retention 4
1L1 Retention vs Acquisition→ 2L2 Building Brand Trust→ 3L3 Customer Satisfaction Metrics→ 4L4 Module 1 Review→
▶ M2 Customer Lifetime Value 4
1L1 Calculating CLV→ 2L2 Strategies to Increase CLV→ 3L3 ValueBased Customer Segmentation→ 4L4 Module 2 Review→
▶ M3 Loyalty Programs and Engagement 5
1L1 Types of Loyalty Programs→ 2L2 PostPurchase Email Sequences→ 3L3 Reengagement Campaigns→ 4L4 Community Building and Brand Advocacy→ 5L5 Module 3 Review→
▶ M4 Handling Feedback and Reviews 5
1L1 Encouraging Customer Reviews→ 2L2 Responding to Negative Feedback→ 3L3 Using Feedback for Improvement→ 4L4 Online Reputation Management→ 5L5 Module 4 Review→
▶ M5 Career Preparation 5
1L1 Building Your Digital Marketing Portfolio→ 2L2 Resume Writing and LinkedIn Optimization→ 3L3 Interview Preparation for Marketing Roles→ 4L4 Freelancing and Career Growth→ 5L5 Module 5 and Course Review→