Marketing Specialist

5 Courses · 100 Lessons
🔍
📖 C1 Digital Marketing Fundamentals 4 Modules · 20 Lessons
▶ M1 The Digital Marketing Landscape 5
1L1 Digital Marketing Overview→ 2L2 Key Digital Channels→ 3L3 Marketing Funnel→ 4L4 Digital Marketing Strategy→ 5L5 Module Review→
▶ M2 Marketing Channels Overview 5
1L1 Search Engine Marketing→ 2L2 Social Media Advertising→ 3L3 Email and Messaging→ 4L4 Emerging Channels→ 5L5 Module Review→
▶ M3 Customer Journey Mapping 5
1L1 Understanding Customer Journey→ 2L2 Journey Mapping Process→ 3L3 DataDriven Journey Analysis→ 4L4 Journey Optimization→ 5L5 Module Review→
▶ M4 SEO and SEM Fundamentals 5
1L1 SEO Foundations→ 2L2 Keyword Strategy→ 3L3 SEM and Google Ads→ 4L4 SEO SEM Integration→ 5L5 Module Review→
📖 C2 Social Media Marketing Campaigns 4 Modules · 20 Lessons
▶ M1 Campaign Planning and Objectives 5
1L1 Campaign Fundamentals→ 2L2 Platform Selection→ 3L3 Campaign Brief Creation→ 4L4 Campaign Calendar→ 5L5 Module Review→
▶ M2 Audience Research and Targeting 5
1L1 Audience Research→ 2L2 Audience Segmentation→ 3L3 Ad Platform Targeting→ 4L4 Audience Testing→ 5L5 Module Review→
▶ M3 Ad Creative Development 5
1L1 Ad Creative Basics→ 2L2 Video Ad Creation→ 3L3 Ad Format Variations→ 4L4 Creative Testing→ 5L5 Module Review→
▶ M4 AB Testing and Optimization 5
1L1 AB Testing Methodology→ 2L2 What to Test→ 3L3 Campaign Optimization→ 4L4 Reporting and Insights→ 5L5 Module Review→
📖 C3 Content Marketing Strategy 4 Modules · 20 Lessons
▶ M1 Content Strategy Foundations 5
1L1 Content Marketing Defined→ 2L2 Content Strategy Framework→ 3L3 Content Goals and Metrics→ 4L4 Content Team and Workflow→ 5L5 Module Review→
▶ M2 Content Types and Formats 5
1L1 Written Content→ 2L2 Visual Content→ 3L3 Video and Audio Content→ 4L4 Interactive Content→ 5L5 Module Review→
▶ M3 Storytelling for Brands 5
1L1 Brand Storytelling Basics→ 2L2 Story Structure→ 3L3 Storytelling Across Channels→ 4L4 Measuring Story Impact→ 5L5 Module Review→
▶ M4 Content Distribution and Promotion 5
1L1 Distribution Channels→ 2L2 Content Promotion Strategy→ 3L3 Content Repurposing→ 4L4 Content Performance Optimization→ 5L5 Module Review→
📖 C4 DataDriven Marketing and Analytics 4 Modules · 20 Lessons
▶ M1 Marketing Analytics Fundamentals 5
1L1 Analytics Mindset→ 2L2 Key Marketing Metrics→ 3L3 Analytics Tools→ 4L4 Data Literacy→ 5L5 Module Review→
▶ M2 Data Collection and Integration 5
1L1 Data Collection Methods→ 2L2 Data Sources→ 3L3 Data Integration→ 4L4 Privacy and Compliance→ 5L5 Module Review→
▶ M3 Attribution Models 5
1L1 Attribution Basics→ 2L2 MultiTouch Attribution Models→ 3L3 Attribution Implementation→ 4L4 Attribution Analysis→ 5L5 Module Review→
▶ M4 Reporting Dashboards and Insights 5
1L1 Dashboard Design→ 2L2 Reporting Tools→ 3L3 Marketing Insights→ 4L4 Stakeholder Communication→ 5L5 Module Review→
📖 C5 Marketing Specialist Capstone 4 Modules · 20 Lessons
▶ M1 Capstone Project Planning 5
1L1 Project Brief→ 2L2 Research Phase→ 3L3 Strategy Development→ 4L4 Campaign Architecture→ 5L5 Module Review→
▶ M2 Building the Integrated Campaign 5
1L1 Creative Execution→ 2L2 Channel Setup→ 3L3 Launch and Monitor→ 4L4 MidCampaign Optimization→ 5L5 Module Review→
▶ M3 Performance Analysis 5
1L1 Data Collection→ 2L2 Performance Evaluation→ 3L3 Attribution Analysis→ 4L4 Insights and Learnings→ 5L5 Module Review→
▶ M4 Final Presentation and Portfolio 5
1L1 Campaign Report→ 2L2 Presentation Skills→ 3L3 Portfolio Development→ 4L4 Career Next Steps→ 5L5 Module Review→