Social Media Marketing

6 Courses · 120 Lessons
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📖 C1 Introduction to Social Media Marketing 4 Modules · 20 Lessons
▶ M1 The Social Media Marketing Landscape 5
1L1 Social Media Marketing kya hai→ 2L2 Social Media ke Business Benefits→ 3L3 Social Media Ecosystem→ 4L4 Career Opportunities→ 5L5 Module Review→
▶ M2 Building a Social Media Strategy 5
1L1 Strategy Framework→ 2L2 Audience Research→ 3L3 Content Strategy→ 4L4 Strategy Documentation→ 5L5 Module Review→
▶ M3 Major Social Media Platforms Overview 5
1L1 Facebook aur Instagram→ 2L2 YouTube aur TikTok→ 3L3 LinkedIn aur TwitterX→ 4L4 Emerging Platforms→ 5L5 Module Review→
▶ M4 Content Planning and Calendars 5
1L1 Content Calendar Basics→ 2L2 Content Creation Workflow→ 3L3 Batch Content Creation→ 4L4 Calendar Management aur Flexibility→ 5L5 Module Review→
📖 C2 Social Media Management 4 Modules · 20 Lessons
▶ M1 Content Creation Best Practices 5
1L1 Visual Content Design→ 2L2 Video Content Creation→ 3L3 Copywriting for Social Media→ 4L4 Content Accessibility→ 5L5 Module Review→
▶ M2 Community Building and Engagement 5
1L1 Community Management Basics→ 2L2 Engagement Strategies→ 3L3 Handling Negative Feedback→ 4L4 Building Brand Loyalty→ 5L5 Module Review→
▶ M3 Social Media Publishing Tools 5
1L1 Publishing Tool Overview→ 2L2 Content Scheduling→ 3L3 Social Listening→ 4L4 Team Collaboration Features→ 5L5 Module Review→
▶ M4 Brand Voice and Consistency 5
1L1 Brand Voice Development→ 2L2 Visual Brand Consistency→ 3L3 CrossPlatform Consistency→ 4L4 Brand Guidelines Documentation→ 5L5 Module Review→
📖 C3 Fundamentals of Social Media Advertising 4 Modules · 20 Lessons
▶ M1 Introduction to Paid Social Media 5
1L1 Paid Social Media Overview→ 2L2 Campaign Structure→ 3L3 Ad Creative Fundamentals→ 4L4 Ad Policies aur Compliance→ 5L5 Module Review→
▶ M2 Ad Formats Across Platforms 5
1L1 Facebook aur Instagram Ad Formats→ 2L2 YouTube aur TikTok Ad Formats→ 3L3 LinkedIn aur TwitterX Ad Formats→ 4L4 Choosing Right Format→ 5L5 Module Review→
▶ M3 Audience Targeting Strategies 5
1L1 Targeting Basics→ 2L2 Custom Audiences→ 3L3 Lookalike Audiences→ 4L4 Advanced Targeting Techniques→ 5L5 Module Review→
▶ M4 Budget Planning and Bid Strategies 5
1L1 Advertising Budget Planning→ 2L2 Bidding Strategies→ 3L3 Cost Metrics→ 4L4 Budget Optimization Techniques→ 5L5 Module Review→
📖 C4 Advertising with Meta 4 Modules · 20 Lessons
▶ M1 Meta Ads Manager Overview 5
1L1 Ads Manager Interface→ 2L2 Account Setup→ 3L3 Campaign Creation Workflow→ 4L4 Account Management Best Practices→ 5L5 Module Review→
▶ M2 Creating Ad Campaigns 5
1L1 Campaign Objectives Deep Dive→ 2L2 Ad Set Optimization→ 3L3 Ad Creative Workshop→ 4L4 Campaign Review aur Launch→ 5L5 Module Review→
▶ M3 Custom and Lookalike Audiences 5
1L1 Meta Pixel aur Tracking→ 2L2 Custom Audiences Types→ 3L3 Lookalike Audience Strategies→ 4L4 Retargeting Campaigns→ 5L5 Module Review→
▶ M4 Campaign Optimization Techniques 5
1L1 Performance Analysis→ 2L2 Creative Optimization→ 3L3 Audience Optimization→ 4L4 Scaling Strategies→ 5L5 Module Review→
📖 C5 Measure and Optimize Social Media Marketing Campaigns 4 Modules · 20 Lessons
▶ M1 Marketing Analytics Fundamentals 5
1L1 Analytics Mindset→ 2L2 Platform Native Analytics→ 3L3 Google Analytics for Social→ 4L4 Data Visualization→ 5L5 Module Review→
▶ M2 Key Performance Indicators and Metrics 5
1L1 Awareness Metrics→ 2L2 Engagement Metrics→ 3L3 Conversion Metrics→ 4L4 Setting KPI Targets→ 5L5 Module Review→
▶ M3 AB Testing and Optimization 5
1L1 AB Testing Fundamentals→ 2L2 What to Test→ 3L3 Running Effective Tests→ 4L4 Optimization Strategies→ 5L5 Module Review→
▶ M4 Reporting and ROI Measurement 5
1L1 Report Types→ 2L2 ROI Calculation→ 3L3 Report Building→ 4L4 Presenting Results to Stakeholders→ 5L5 Module Review→
📖 C6 Social Media Marketing Capstone 4 Modules · 20 Lessons
▶ M1 Capstone Project Planning 5
1L1 Project Brief→ 2L2 Market Research→ 3L3 Strategy Development→ 4L4 Project Timeline→ 5L5 Module Review→
▶ M2 Campaign Strategy and Execution 5
1L1 Content Development→ 2L2 Paid Campaign Setup→ 3L3 Community Management Plan→ 4L4 Campaign Launch→ 5L5 Module Review→
▶ M3 Performance Analysis and Reporting 5
1L1 Data Collection→ 2L2 Performance Analysis→ 3L3 Insights aur Recommendations→ 4L4 Capstone Report Preparation→ 5L5 Module Review→
▶ M4 Final Presentation and Portfolio 5
1L1 Presentation Design→ 2L2 Portfolio Development→ 3L3 Professional Branding→ 4L4 Career Launch→ 5L5 Module Review→