Digital Marketing and E commerce

1What is Digital Marketing▸ 2What is Ecommerce▸ 3Digital Marketing and Ecommerce Together▸ 4The Digital Age Evolution▸ 5Module 1 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Understanding the Customer Journey▸ 2The Marketing Funnel▸ 3Touchpoints and Interaction Mapping▸ 4Customer Personas and Segmentation▸ 5Module 2 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Search SEO and SEM▸ 2Social Media Marketing▸ 3Email Marketing and Content Marketing▸ 4Display Video and Emerging Channels▸ 5Module 3 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Roles in Digital Marketing Teams▸ 2Career Paths and Growth▸ 3Building Your Personal Brand▸ 4Tools and Platforms Overview▸ 5Module 4 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1How Search Engines Work▸ 2OnPage SEO▸ 3OffPage SEO▸ 4Technical SEO▸ 5Module 1 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1PPC and Google Ads Introduction▸ 2Keyword Research and Bidding▸ 3Ad Copy and Landing Pages▸ 4Campaign Structure and Management▸ 5Module 2 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Content Strategy Development▸ 2Creating Valuable Content▸ 3Content Distribution and Promotion▸ 4Content Calendars and Workflows▸ 5Module 3 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Display Network Concepts▸ 2Banner Ads and Ad Formats▸ 3Remarketing and Retargeting▸ 4Measuring Display Performance▸ 5Module 4 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1The Role of Social Media in Digital Marketing▸ 2Major Platforms Overview▸ 3Setting Social Media Goals▸ 4Module 1 Review▸ 5T Final Module Assessment▸ 6T1 Mid Module Quiz▸

1Audience Research and Personas▸ 2Content Pillars and Brand Voice▸ 3Social Media Calendar▸ 4PlatformSpecific Strategies▸ 5Module 2 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Creating Visual Content▸ 2Writing Engaging Captions▸ 3Platform Best Practices▸ 4UGC and Influencer Collaboration▸ 5Module 3 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Paid Social Campaigns Overview▸ 2Targeting and Audience Segmentation▸ 3Ad Formats and Creative▸ 4Budgets Bidding and AB Testing▸ 5Module 4 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Social Listening Tools and Techniques▸ 2Engaging with Followers▸ 3Crisis Management on Social Media▸ 4Measuring Engagement and Sentiment▸ 5Module 5 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Why Email Marketing Still Matters▸ 2Types of Marketing Emails▸ 3Email Marketing Platforms▸ 4Module 1 Review▸ 5T Final Module Assessment▸ 6T1 Mid Module Quiz▸

1Optin Strategies and Lead Magnets▸ 2List Segmentation and Targeting▸ 3Managing Unsubscribes and List Hygiene▸ 4Compliance CANSPAM GDPR and More▸ 5Module 2 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Compelling Subject Lines▸ 2Email Copy and Design▸ 3CTAs and Personalization▸ 4Module 3 Review▸ 5T Final Module Assessment▸ 6T1 Mid Module Quiz▸

1Drip Campaigns and Automated Sequences▸ 2Welcome Series and Onboarding Emails▸ 3Abandoned Cart and Reengagement Flows▸ 4TriggerBased Automation▸ 5Module 4 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Key Email Marketing Metrics▸ 2AB Testing Email Campaigns▸ 3Reporting and Optimization▸ 4Email Marketing ROI▸ 5Module 5 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Why Marketing Analytics Matters▸ 2Data Sources for Marketing Analysis▸ 3Setting Up Google Analytics GA4▸ 4Analytics Tools Ecosystem▸ 5Module 1 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Defining KPIs vs Metrics▸ 2PlatformSpecific Metrics▸ 3Attribution Models▸ 4Building a Measurement Framework▸ 5Module 2 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Designing Experiments▸ 2Setting Up AB Tests▸ 3Interpreting Results and Statistical Significance▸ 4Iterating Based on Test Outcomes▸ 5Module 3 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Calculating Marketing ROI and ROAS▸ 2Media Mix Modeling▸ 3Budget Allocation and Optimization▸ 4CPA LTV and Unit Economics▸ 5Module 4 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Building Marketing Dashboards▸ 2Data Storytelling for Marketing Reports▸ 3Presenting Performance to Stakeholders▸ 4Continuous Optimization Strategies▸ 5Module 5 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Ecommerce Business Models▸ 2Ecommerce Platforms Comparison▸ 3Planning Your Ecommerce Store▸ 4Module 1 Review▸ 5T Final Module Assessment▸ 6T1 Mid Module Quiz▸

1Store Design and Branding▸ 2Product Listings▸ 3Category and Navigation Structure▸ 4Payment Gateways and Checkout▸ 5Module 2 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Inventory Management Systems▸ 2Shipping and Fulfillment Options▸ 3Returns and Refund Policies▸ 4Order Tracking and Communication▸ 5Module 3 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1ProductLevel Advertising▸ 2Promotions Discounts and Coupons▸ 3Upselling and CrossSelling▸ 4Seasonal and Holiday Marketing▸ 5Module 4 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Conversion Rate Optimization CRO▸ 2Shopping Cart Abandonment Strategies▸ 3Ecommerce Analytics and Reporting▸ 4Product Page AB Testing▸ 5Module 5 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Retention vs Acquisition▸ 2Building Brand Trust▸ 3Customer Satisfaction Metrics▸ 4Module 1 Review▸ 5T Final Module Assessment▸ 6T1 Mid Module Quiz▸

1Calculating CLV▸ 2Strategies to Increase CLV▸ 3ValueBased Customer Segmentation▸ 4Module 2 Review▸ 5T Final Module Assessment▸ 6T1 Mid Module Quiz▸

1Types of Loyalty Programs▸ 2PostPurchase Email Sequences▸ 3Reengagement Campaigns▸ 4Community Building and Brand Advocacy▸ 5Module 3 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Encouraging Customer Reviews▸ 2Responding to Negative Feedback▸ 3Using Feedback for Improvement▸ 4Online Reputation Management▸ 5Module 4 Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

1Building Your Digital Marketing Portfolio▸ 2Resume Writing and LinkedIn Optimization▸ 3Interview Preparation for Marketing Roles▸ 4Freelancing and Career Growth▸ 5Module 5 and Course Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸