Marketing Analytics

8 Courses · 264 Lessons
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C1 Marketing Analytics Foundation 28 lessons

M1 Introduction to Marketing Analytics 7
1Marketing Analytics Kya Hai▸ 2Marketing Funnel aur Data▸ 3Data Sources▸ 4Analytics Mindset▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M2 DataDriven Marketing Decisions 7
1Decision Frameworks▸ 2Marketing Mix Analysis▸ 3Customer Analytics▸ 4Reporting aur Dashboards▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M3 Marketing Metrics and KPIs 7
1Core Marketing Metrics▸ 2Revenue Metrics▸ 3Engagement Metrics▸ 4KPI Selection Framework▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M4 Marketing Analytics Tools Overview 7
1Web Analytics Tools▸ 2Social Media Analytics▸ 3Data Analysis Tools▸ 4Choosing Right Tools▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C2 Introduction to Data Analytics 28 lessons

M1 Data Analytics Fundamentals 7
1Data Analytics Types▸ 2Data Lifecycle▸ 3Data Quality▸ 4Analytics Process▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M2 Data Types and Collection Methods 7
1Quantitative vs Qualitative▸ 2Primary Data Collection▸ 3Secondary Data Sources▸ 4Data Collection Best Practices▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M3 Data Cleaning and Preparation 7
1Missing Data▸ 2Outliers aur Duplicates▸ 3Data Transformation▸ 4Data Merging▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M4 Exploratory Data Analysis 7
1EDA Process▸ 2Univariate Analysis▸ 3Bivariate Analysis▸ 4Visual EDA▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C3 Data Analysis with Spreadsheets and SQL 28 lessons

M1 Spreadsheet Fundamentals for Analytics 7
1Spreadsheet Basics▸ 2Data Organization▸ 3Essential Functions▸ 4Charts aur Visualization▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M2 Advanced Spreadsheet Functions 7
1Pivot Tables▸ 2Advanced Formulas▸ 3Statistical Functions▸ 4Automation aur Efficiency▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M3 Introduction to SQL 7
1SQL Basics▸ 2Aggregation aur Grouping▸ 3Joins▸ 4Subqueries aur CTEs▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M4 SQL for Marketing Data Analysis 7
1Campaign Performance Queries▸ 2Customer Analysis Queries▸ 3Product aur Revenue Queries▸ 4Reporting Queries▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C4 Python Data Analytics 28 lessons

M1 Python for Data Analysis 7
1Python Environment Setup▸ 2Python for Analysts▸ 3Data Loading▸ 4Notebook Best Practices▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M2 Pandas and NumPy 7
1NumPy Basics▸ 2Pandas Series aur DataFrame▸ 3Data Selection aur Filtering▸ 4Grouping aur Aggregation▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M3 Data Manipulation with Python 7
1Data Cleaning with Pandas▸ 2Merging aur Joining▸ 3Feature Engineering▸ 4Apply aur Map▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M4 Data Visualization with Python 7
1Matplotlib Basics▸ 2Seaborn Advanced▸ 3Marketing Dashboards▸ 4Interactive Visualization▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C5 Statistics for Marketing 28 lessons

M1 Descriptive Statistics 7
1Central Tendency▸ 2Spread Measures▸ 3Distribution Shapes▸ 4Summary Reporting▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M2 Probability and Distributions 7
1Probability Basics▸ 2Probability Distributions▸ 3Sampling aur Central Limit Theorem▸ 4Confidence Intervals▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M3 Hypothesis Testing 7
1Hypothesis Testing Framework▸ 2Common Statistical Tests▸ 3AB Testing▸ 4Type I aur Type II Errors▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M4 Regression Analysis for Marketing 7
1Linear Regression▸ 2Multiple Regression▸ 3Logistic Regression▸ 4Regression in Practice▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C6 Data Analytics Methods for Marketing 28 lessons

M1 Customer Segmentation 7
1Segmentation Fundamentals▸ 2RFM Analysis▸ 3Clustering Techniques▸ 4Segmentation Strategy▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M2 AB Testing and Experimentation 7
1Experiment Design▸ 2AB Test Execution▸ 3Results Analysis▸ 4Advanced Experimentation▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M3 Attribution Modeling 7
1Attribution Fundamentals▸ 2RuleBased Models▸ 3DataDriven Attribution▸ 4Attribution in Practice▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M4 Predictive Analytics for Marketing 7
1Predictive Modeling Overview▸ 2Churn Prediction▸ 3Lead Scoring aur CLV▸ 4Time Series Forecasting▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C7 Marketing Analytics with Meta Tools 28 lessons

M1 Meta Analytics Ecosystem 7
1Analytics Platform Overview▸ 2Ads Manager Analytics▸ 3Audience Insights▸ 4Creative Performance Analytics▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M2 Tracking with Meta Pixel 7
1Pixel Setup▸ 2Standard Events▸ 3Custom Events aur Parameters▸ 4Pixel Data Analysis▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M3 Conversions API and Data Integration 7
1Conversions API Overview▸ 2CAPI Implementation▸ 3Data Integration▸ 4Privacy aur Compliance▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M4 Campaign Reporting and Optimization 7
1Campaign Performance Reporting▸ 2Audience Performance Analysis▸ 3Budget Optimization▸ 4Continuous Improvement▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C8 Marketing Analytics Capstone 28 lessons

M1 Capstone Project Planning 7
1Project Brief▸ 2Data Assessment▸ 3Analysis Plan▸ 4Stakeholder Communication▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M2 Data Collection and Analysis 7
1Data Preparation▸ 2Exploratory Analysis▸ 3Statistical Analysis▸ 4Predictive Modeling▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M3 Insights and Recommendations 7
1Dashboard Creation▸ 2Insight Generation▸ 3Recommendations Framework▸ 4Executive Summary▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸
M4 Final Presentation and Portfolio 7
1Presentation Structure▸ 2Data Storytelling▸ 3Portfolio Project▸ 4Career Next Steps▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸