Marketing Specialist — Course ATLE

C1 Digital Marketing Fundamentals 28 lessons

M1 The Digital Marketing Landscape 7

1Digital Marketing Overview▸ 2Key Digital Channels▸ 3Marketing Funnel▸ 4Digital Marketing Strategy▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Marketing Channels Overview 7

1Search Engine Marketing▸ 2Social Media Advertising▸ 3Email and Messaging▸ 4Emerging Channels▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Customer Journey Mapping 7

1Understanding Customer Journey▸ 2Journey Mapping Process▸ 3DataDriven Journey Analysis▸ 4Journey Optimization▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 SEO and SEM Fundamentals 7

1SEO Foundations▸ 2Keyword Strategy▸ 3SEM and Google Ads▸ 4SEO SEM Integration▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M1 Campaign Planning and Objectives 7

1Campaign Fundamentals▸ 2Platform Selection▸ 3Campaign Brief Creation▸ 4Campaign Calendar▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Audience Research and Targeting 7

1Audience Research▸ 2Audience Segmentation▸ 3Ad Platform Targeting▸ 4Audience Testing▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Ad Creative Development 7

1Ad Creative Basics▸ 2Video Ad Creation▸ 3Ad Format Variations▸ 4Creative Testing▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 AB Testing and Optimization 7

1AB Testing Methodology▸ 2What to Test▸ 3Campaign Optimization▸ 4Reporting and Insights▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M1 Content Strategy Foundations 7

1Content Marketing Defined▸ 2Content Strategy Framework▸ 3Content Goals and Metrics▸ 4Content Team and Workflow▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Content Types and Formats 7

1Written Content▸ 2Visual Content▸ 3Video and Audio Content▸ 4Interactive Content▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Storytelling for Brands 7

1Brand Storytelling Basics▸ 2Story Structure▸ 3Storytelling Across Channels▸ 4Measuring Story Impact▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Content Distribution and Promotion 7

1Distribution Channels▸ 2Content Promotion Strategy▸ 3Content Repurposing▸ 4Content Performance Optimization▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M1 Marketing Analytics Fundamentals 7

1Analytics Mindset▸ 2Key Marketing Metrics▸ 3Analytics Tools▸ 4Data Literacy▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Data Collection and Integration 7

1Data Collection Methods▸ 2Data Sources▸ 3Data Integration▸ 4Privacy and Compliance▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Attribution Models 7

1Attribution Basics▸ 2MultiTouch Attribution Models▸ 3Attribution Implementation▸ 4Attribution Analysis▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Reporting Dashboards and Insights 7

1Dashboard Design▸ 2Reporting Tools▸ 3Marketing Insights▸ 4Stakeholder Communication▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M1 Capstone Project Planning 7

1Project Brief▸ 2Research Phase▸ 3Strategy Development▸ 4Campaign Architecture▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Building the Integrated Campaign 7

1Creative Execution▸ 2Channel Setup▸ 3Launch and Monitor▸ 4MidCampaign Optimization▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Performance Analysis 7

1Data Collection▸ 2Performance Evaluation▸ 3Attribution Analysis▸ 4Insights and Learnings▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Final Presentation and Portfolio 7

1Campaign Report▸ 2Presentation Skills▸ 3Portfolio Development▸ 4Career Next Steps▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸