Social Media Marketing — Course ATLE

C1 Introduction to Social Media Marketing 28 lessons

M1 The Social Media Marketing Landscape 7

1Social Media Marketing kya hai▸ 2Social Media ke Business Benefits▸ 3Social Media Ecosystem▸ 4Career Opportunities▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Building a Social Media Strategy 7

1Strategy Framework▸ 2Audience Research▸ 3Content Strategy▸ 4Strategy Documentation▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Major Social Media Platforms Overview 7

1Facebook aur Instagram▸ 2YouTube aur TikTok▸ 3LinkedIn aur TwitterX▸ 4Emerging Platforms▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Content Planning and Calendars 7

1Content Calendar Basics▸ 2Content Creation Workflow▸ 3Batch Content Creation▸ 4Calendar Management aur Flexibility▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C2 Social Media Management 28 lessons

M1 Content Creation Best Practices 7

1Visual Content Design▸ 2Video Content Creation▸ 3Copywriting for Social Media▸ 4Content Accessibility▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Community Building and Engagement 7

1Community Management Basics▸ 2Engagement Strategies▸ 3Handling Negative Feedback▸ 4Building Brand Loyalty▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Social Media Publishing Tools 7

1Publishing Tool Overview▸ 2Content Scheduling▸ 3Social Listening▸ 4Team Collaboration Features▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Brand Voice and Consistency 7

1Brand Voice Development▸ 2Visual Brand Consistency▸ 3CrossPlatform Consistency▸ 4Brand Guidelines Documentation▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C3 Fundamentals of Social Media Advertising 28 lessons

M1 Introduction to Paid Social Media 7

1Paid Social Media Overview▸ 2Campaign Structure▸ 3Ad Creative Fundamentals▸ 4Ad Policies aur Compliance▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Ad Formats Across Platforms 7

1Facebook aur Instagram Ad Formats▸ 2YouTube aur TikTok Ad Formats▸ 3LinkedIn aur TwitterX Ad Formats▸ 4Choosing Right Format▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Audience Targeting Strategies 7

1Targeting Basics▸ 2Custom Audiences▸ 3Lookalike Audiences▸ 4Advanced Targeting Techniques▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Budget Planning and Bid Strategies 7

1Advertising Budget Planning▸ 2Bidding Strategies▸ 3Cost Metrics▸ 4Budget Optimization Techniques▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C4 Advertising with Meta 28 lessons

M1 Meta Ads Manager Overview 7

1Ads Manager Interface▸ 2Account Setup▸ 3Campaign Creation Workflow▸ 4Account Management Best Practices▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Creating Ad Campaigns 7

1Campaign Objectives Deep Dive▸ 2Ad Set Optimization▸ 3Ad Creative Workshop▸ 4Campaign Review aur Launch▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Custom and Lookalike Audiences 7

1Meta Pixel aur Tracking▸ 2Custom Audiences Types▸ 3Lookalike Audience Strategies▸ 4Retargeting Campaigns▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Campaign Optimization Techniques 7

1Performance Analysis▸ 2Creative Optimization▸ 3Audience Optimization▸ 4Scaling Strategies▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C5 Measure and Optimize Social Media Marketing Campaigns 28 lessons

M1 Marketing Analytics Fundamentals 7

1Analytics Mindset▸ 2Platform Native Analytics▸ 3Google Analytics for Social▸ 4Data Visualization▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Key Performance Indicators and Metrics 7

1Awareness Metrics▸ 2Engagement Metrics▸ 3Conversion Metrics▸ 4Setting KPI Targets▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 AB Testing and Optimization 7

1AB Testing Fundamentals▸ 2What to Test▸ 3Running Effective Tests▸ 4Optimization Strategies▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Reporting and ROI Measurement 7

1Report Types▸ 2ROI Calculation▸ 3Report Building▸ 4Presenting Results to Stakeholders▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

C6 Social Media Marketing Capstone 28 lessons

M1 Capstone Project Planning 7

1Project Brief▸ 2Market Research▸ 3Strategy Development▸ 4Project Timeline▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M2 Campaign Strategy and Execution 7

1Content Development▸ 2Paid Campaign Setup▸ 3Community Management Plan▸ 4Campaign Launch▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M3 Performance Analysis and Reporting 7

1Data Collection▸ 2Performance Analysis▸ 3Insights aur Recommendations▸ 4Capstone Report Preparation▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸

M4 Final Presentation and Portfolio 7

1Presentation Design▸ 2Portfolio Development▸ 3Professional Branding▸ 4Career Launch▸ 5Module Review▸ 6T Final Module Assessment▸ 7T1 Mid Module Quiz▸