๐ฏWhy Research Matters ` MARKET RESEARCH โ DEFINITION: โโโโโโโโโโโโโโโโโโโโโโโโโโโโ "Theโฆ
Topic 4
๐ Types of Market Research
โญPrimary vs Secondary ` TWO MAIN TYPES: โโโโโโโโโโโโโโโโฆ
Topic 5
๐ Survey Design โ The Art of Asking
๐` SURVEY DESIGN โ CRITICAL SKILL: โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ A bad survey = bad dataโฆ
Topic 6
๐ค Focus Groups & Interviews
โจ` FOCUS GROUPS (Robert Merton, 1946): โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ Definition: 6-10โฆ
Topic 7
๐๏ธ Observation & Ethnography
๐` OBSERVATIONAL RESEARCH: โโโโโโโโโโโโโโโโโโโโโ "Don't ask people what they do โ WATCHโฆ
Topic 8
๐ข Competitive Analysis
๐` COMPETITIVE ANALYSIS FRAMEWORK: โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ "Know your enemy andโฆ
Topic 9
๐ Market Sizing โ TAM SAM SOM
๐` TAM SAM SOM โ "Kitna Bada Market Hai?" โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ Everyโฆ
Topic 10
๐ ๏ธ Research Tools & Indian Resources
๐ก` RESEARCH TOOLS โ FREE & PAID: โโโโโโโโโโโโโโโโโโโโโโโโโโโโ FREE TOOLS: โ Google Trendsโฆ