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DAU (Daily Active Users)

DAU (Daily Active Users) ek product analytics metric hai jo batata hai ke ek specific din me kitne…

Overview

DAU (Daily Active Users) — Quick Facts

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Property: Detail

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Full Name: Daily Active Users

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Abbreviation: DAU

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Category: Product Analytics, Growth,…

Topic 1

Infobox

🤖 | Property | Detail | |---|---| | Full Name | Daily Active Users | | Abbreviation | DAU |…

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Kya Hai DAU

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Daily: Har ek calendar day ke liye…

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Active: User ne koi meaningful…

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Users: Unique users (not sessions,…

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Kyun Zaroori Hai

💡 1. Product Health Indicator: DAU badhna matlab product grow ho raha hai. Girna matlab…

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Kaise Calculate Hota Hai

⚡ Basic Formula ` DAU = Count of unique users who performed at least one qualifying action…

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DAU vs WAU vs MAU

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DAU ≤ WAU ≤ MAU (always, by…

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Agar DAU = 10K aur MAU = 100K, to…

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DAU/MAU ratio batata hai ke…

Topic 6

DAU/MAU Ratio — Stickiness

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DAU = 15,000, MAU = 100,000

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Stickiness = 15,000 / 100,000 ×…

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High stickiness = users ko product…

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Low stickiness = users aate hain…

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Mermaid Diagram — DAU Measurement Flow

🌐 `mermaid flowchart TD A[User Opens App / Visits Website] --> B[Event Tracked] B -->…

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What Counts as "Active"

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Too broad definition (e.g., "app…

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Too narrow definition (e.g.,…

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Best practice: core value action…

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Industry Benchmarks

🤖 | Industry | Typical DAU/MAU Ratio | Notes | |---|---|---| | Social Media | 30-60% |…

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Factors That Affect DAU

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Push notifications (well-timed,…

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New feature launches

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Content refresh (new posts, new…

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Seasonal events (Black Friday,…

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Common Pitfalls

💡 | Pitfall | Problem | Solution | |---|---|---| | Vanity DAU | "App open" as active —…

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Best Practices

⚡ 1. Define "active" based on core value. Product ka primary action pick karo — not just…

Comparison

DAU vs WAU vs MAU

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